Book
Purple Cow
marketingbrandinginnovation
George Babakhanov
Jan 1, 2026 · 1 min read
Marketing brain in full effect when I read this one. The whole idea is that being good isn't enough anymore - you have to be remarkable. Like, a purple cow in a field of regular cows. No one notices the average. You have to build something worth talking about. Short book, sharp ideas.
Written by
George Babakhanov
George Babakhanov is an engineer working at the intersection of artificial intelligence, systems, and real-world infrastructure. He builds reliable AI-driven systems, from model training and automation pipelines to fault-tolerant software and hardware integration. His work focuses on making complex systems understandable, deployable, and useful.