Book
Influence
psychologymarketingpersuasioninfluence
George Babakhanov
Jan 1, 2026 · 1 min read
The copywriting era staple. Cialdini breaks down the 6 principles of influence - reciprocity, commitment, social proof, authority, liking, scarcity - and once you see them, you see them everywhere. In every ad, every sales conversation, every negotiation. I think it's a little overrated, but still a good base for those who are starting in marketing and manipulation and all of that psychology mess.
Written by
George Babakhanov
George Babakhanov is an engineer working at the intersection of artificial intelligence, systems, and real-world infrastructure. He builds reliable AI-driven systems, from model training and automation pipelines to fault-tolerant software and hardware integration. His work focuses on making complex systems understandable, deployable, and useful.