Case Study: +$2,520 for a Car Detailer in His Off-Season

This is my case study from Ducens Media, first published on a landing page in February 2024. The text below is the original, word for word.

I helped an automotive business increase their seasonal revenue by 504% – here's how…

With NO paid ads and NO paid shoutouts

Hey, George here!

Yup that's me

In the next 18 minutes and 53 seconds, I will tell you EXACTLY how you can generate more leads and earn more for your business, so that you never have to think about how you will pay your employees next month. And you don’t need:

• High following
• Paid ads
• Paid shoutouts
• 4 years of university

Matter of fact, all you’ll need is:

• Brain
• Patience
• Trust

And I can promise, if you are reading this, you have all 3 and maybe even other skills that will make it EASY to print money.

Matter of fact:

I’m just going to let you know that all the clients I’ve worked with and got 2000% returns for…

• Never had a big following (Average: 500 to 1k following on social media.)
• Never paid for ads
• Never paid for shoutouts

And I don’t have a marketing degree, just 3 years of struggles

So… Grab yourself a cup of coffee or tea, sit somewhere comfortable, turn off all the notifications for the time being AND don’t forget:

Pen and paper.

Why do I suggest taking notes?

Because you are 18 minutes and 53 seconds away from maybe adding extra THOUSANDS of dollars to your business bank account

OR… find ways of increasing your revenue without putting much more effort, time and money (IT TOOK ME 3 YEARS TO FIND THIS)

And you DON’T want to miss anything

Now you might ask:

“George, why the F*** Are you giving this for free?”

You might be right…

“Screw you! Let me take all this information and just keep on printing my money!”

This is a sentence I could have said but…

Let me tell you a story:

When Covid hit:

• I’ve seen my father stressing about his business
• I’ve seen him come home late and STILL WORK ALL NIGHT.
• I’ve seen him grow out beard and hair, from the amount of stress.

There was an enormous risk of his business going bankrupt.

Then, out of nowhere, I see close family friends start feeling the same pressure and stress as my father.

That’s when I decided…

My life's goal is to help 1,000,000 businesses get out of the financial misery

(because to be honest, the second you stop worrying about finances… you start focusing on community, and that’s where the magic is at)

I promise, you don’t want to go through things my father had to go through.

And I’m sure that you can take a thing or two out of this strategy that I’m about to share,

Or maybe it will help you resolve monetary issues and you’ll be able to relax for a bit.

So now that you are ready, with pen and paper…

Let’s begin!

Car mobile detailing business is easy money until…

You get into the winter season.

Matter of fact, most car detailers make their YEARLY revenue in 2 months of summer!

Now what if there was a way to help those seasonal businesses earn money an

Extra 1 month

Or 2 months

Or maybe 6 extra months…

WHAT ABOUT THE WHOLE YEAR.

They would be able to 6x THEIR REVENUE.

That’s exactly why Classico Autocare reached out to me.

The owner of the company always wanted to keep his business alive, but didn’t know how.

Made great profit in the summer, closed down for winter, and was overthinking how to restart in the spring, which is:

1. Pain in the A**
2. Getting leads again sucks
3. Multiple months of not working… Makes you lazy

So he tried to find the solution himself:

• He read all the books that were recommended to him.
• He went to all the seminars that people recommended
• He even tried working in the winter (IN THE FREEZING COLD)

But nothing kept his spirit high:

Books had nothing

Seminars were bullcrap

And freezing cold…

Well, you guys know yourself what happens to the body when you spend even an hour outside in the freezing cold.

So he talked with his videographer who was shooting videos for his social media,

“Is there anyone who can help me with my marketing?”

And so I get a call.

November 29, 2023

Owner already knew what he wanted: Gift Card system.

But had no clue how to make it happen.

We went through the entire process of:

1. Finding leverages
2. Improving those leverages
3. Making that money

So we started off by throwing a cliff hanger short video to add some suspense to the entire marketing campaign:

We used his followers and the Instagram algorithm to get more views and capture more eyes.

And this prepared us for the next step:

Finding what viewers are really looking for…

December 1nd - 3rd:

Using instagram poll system to find the topics people are interested:

As you can see, even with low views, we collected information that applied to his viewers.

This led to the next stage…

Funnels

December 4th - 16th:

We work together to research the niche as much as possible.

This leads to us creating a “private newsletter” where we would funnel all the Instagram followers into the newsletter.

Turning them from cold-warm followers to very warm leads (those who we can sell in the future)

There we created a 4 email sequence, which talks about the important topics people wanted to know, from the professional himself + hard sell right before Christmas.

We kept on testing Subject Lines, different sentences, using the same audience:

Just to make sure that the emails are USEFUL.

December 17th - 25th

The launch of the email sequence.

As expected:

I wanted to make it clear who this is for:

• If you have a small business looking to get more leads and clients, THIS IS FOR YOU
• If you own an extensive business, looking for new ways to produce income, THIS IS FOR YOU
• If you own a seasonal business, and looking for ways to make income in the off-season, THIS IS FOR YOU
• If you want to get similar results as I just showed you in the next 60~90 days, THIS IS FOR YOU
• If you have an hour per day to spend on this strategy, THIS IS FOR YOU

And who this is NOT for:

• If you want to become an entrepreneur with no fails, loses and lows, this is NOT for you.
• If you have dreams but don’t want to take responsibilities and consequences, this is NOT for you.
• If you want to become an overnight marketer without even making $1, this is NOT for you.
• If you don’t want any leads or clients, this is NOT for you.
• If you have no patience to get to results, this is NOT for you.

Before I go on, I want to mention a couple more things:

Most business owners have everything to create a great ORGANIC Marketing strategy,

Marketing is not hard, it’s simple.

But the problem is in this world:

GURUS MAKE IT SEEM SO DIFFICULT

How they make it difficult is:

1. Everything in life is business. The more you can make something seem difficult and scary, the less competition and more customers for the gurus.
2. They give out very basic strategies. Something like -> “Post more often and you’ll see results”.

Which honestly, one… wastes your time, and two… YOU ALREADY KNOW IT.

But let me tell you this:

I promise that after you read the small resume of the case study.

You’ll be able to understand (Don’t get me wrong, you will need to sit down and think about it) how to:

• Use Social Media to build audience IN YOUR OWN WAY
• How to create funnels that convert
• Some methods that work and how leverage them to make more $$$

But most importantly, you will understand that IT’S SIMPLE, NOT DIFFICULT.

All it will take is, couple hours of your life to really sit down,

And write ALL your ideas on paper.

With my strategy, you will have the knowledge to maybe create a more difficult funnel that might EVEN WORK BETTER THAN MYN.

This is here for you to take some mental notes ON how to start from there, I promise…

You will see marketing differently.

So now that we got everything out of the way.

You are probably wondering - How long till I will see results?

Well, I will give you the strategy that got a seasonal business in their OFF-SEASON, in the 2 weeks of preparation and 1 week of just watching, from $0 to over $2500 extra.

Again, use it step by step or let your mind be creative, and let me know, maybe it will boost your sales in 3 weeks!

So, shall you make the money you deserve?

Screw those Gurus who say it’s difficult - and use this as a blueprint and add some of your own taste to it, by letting your mind wonder.

Let’s begin…

The Ducens Media Secret Strategy In Depth

The funnel I used to get the clients an extra $2520 comprises 4 steps, which, as you saw from the small preview you read earlier.

But now in depth:

Step 1: Offer creation

Step 2: Research

Step 3: Leverages

Step 4: ACTION

All you will need for all 4 steps:

• Laptop (if you’re reading this, you probably have one)
• Internet (if you’re reading this, you definitely have this)
• Social Media (Instagram or TikTok best platforms depend on your audience - more in depth in the research step) to get cold-leads (FREE)
• Email Marketing Software (Most of them FREE for the first 1000 subscribers - ex. Beehiiv)
• ChatGPT (FREE)
• Belief (Most important - FREE)

Quick reminder: NO CASH NEEDED TO START

If you’re not there where you want to be, it’s probably because you’re just got off track.

But don’t worry!

I’ll show you everything I did and you’ll find where you went off track.

And keep in mind that once you’ve gone through everything, you won’t need any more ‘free offers’ because you will realign yourself and start building what you wanted!

So STOP doing what my client did by going to seminars, reading more books, and watching more YouTube Videos.

Just keep your mind focused on this for the next 13 minutes 18 seconds and go through each step 1 by 1:

Step 1: Offer creation

If you already have an offer (like in my case that you've already read), then skip to Step 2.

But there are some extra additions that may help you improve your OFFER to make it even more irresistible.

---

Offer - the most important part of marketing strategy:

Offer is the main branch, and everything stems from it.

That’s how everything looks like. Without the main offer, there is NO WAY. You’ll be able to create the marketing strategy. And it will be harder to:

• Sell it on Social Platforms
• Sell it in person
• Sell it through calls

Which brings me to the main part of the creation of the offer:

No matter what your offer…

MAKE IT AS CLEAR AS POSSIBLE

You can use these frameworks to write it down:

1. “I help (Your Perfect Client + Their Pain points) (Achieve their Desire), (guarantee).”
2. “I help (Your Perfect Client) (Achieve their Desire) without (Their Pain points), (Guarantee)”

Okay, now you got that in your mind.

How to find the right idea for the offer?

This is for those who don’t have a single client YET, and are looking for their first offer:

Search your niches keywords and use competitors’ reviews to create YOUR irresistible offer

I’ll run through it with you, Step-by-Step:

1. Go to ChatGPT and copy-and-paste this prompt changing X to your niche name:

“Provide a list of effective keywords for a (X) business that will facilitate in-depth research and comprehensive exploration of the niche. The keywords should encompass various aspects of (X), including specific services, target audience, location, and any unique selling points. Your response should offer a diverse range of keywords to cover different facets of the (X) industry, enabling thorough and insightful research.”

1. Now go Copy-Paste one by one all of them into google search bar.

1. Check out the websites having those keywords.

Most of the time, those exact websites will sell the same service or product you are thinking about.

1. Open their reviews and filter them to “Lowest Rating”

1. Go through all of them:

Find the main problem people are having

Write it down somewhere: Notebook, Google Docs, Microsoft Word.

1. Now repeat Steps 2 - 5 with all the words given to you in Step 1

By the end, you will have EXACTLY what you should offer and WHAT to focus on.

---

Example:

Keyword: Car waxing

The review: “Very poor customer service they are in renovation no one in site to talk to customers.”

Idea: “Clients Focused space while you are detailing their car: Tables of work, servants, Free Wi-Fi, Coffe and more. “

Offer: “I help entrepreneurs who want to keep their car clean but got too much work, clean their cars but they don’t need to waste time. Free 1GB internet Speed, cafe and table for all your team. And don't worry if you are not satisfied, a dedicated table servant will be at your disposal to solve any of your problems.”

This offer will ALREADY stand out. Even if you aren’t the best in your works - but because YOU focused on something that your competitors lack, you will start getting all of those clients coming right to you.

---

Now for those who already have clients, business and other offers but are looking to make another one or improve their old one:

Talk to your previous customers, get THEIR reviews and what would your company have to make for them to buy?

Not too hard, but Ill still run through it with my framework:

1. Pull up the list of ALL of your customers

1. Create a small framework for your email or call (you can use mine)

I use the same for both:

• Small talk (Hello, your name, what company you represent, your position in the company, their name etc.)
• Ask if they got 5-10min to talk
• Straight to the reason for the call starting with a “thank you” for buying your product/service in the past, asking them to be FULLY transparent with you and MAKE IT CLEAR YOU DO NOT WANT TO SELL ANYTHING

(ex. “Just trying to see what are your honest thoughts on our product.” etc.)

• Some questions to ask:

What do you not like about it?

What can we improve?

What is something you use the product/service for?

Why do you use our product?

Why would you or not recommend our product?

etc.

• Thank them for helping you improve

Rules for this framework:

• Be personal, no need to be so professional
• Actually be invested in what they are saying (If they say something about their life and you are interested ASK)
• Have fun

1. Write all the notes from each client

At the end you should know EXACTLY what to do.

For this strategy, I recommend calling over email:

• More personal (clients feel more comfortable)
• You can hear in their voice what they truly mean and what they don’t
• With emails you cannot just send the same emails to everyone people FEEL when it’s intentional and when it’s not

So those are the 2 major ways I find and create offers I KNOW will sell.

Now let’s go to STEP 2:

Step 2: Research

Already with Step 1 you will have most information, but you will have to go a bit more in depth.

Research is important because, how are you going to sell to a person YOU DON’T EVEN KNOW WHAT THEY WANT?

So how to research?

How stupid this might sound:

Scroll on social media…

Let me explain:

There are MILLIONS of people already doing what you are doing.

And getting TONS of clients from social media, which is also…

A LOT of $$$.

So let me go through the process:

Instagram:

This platform offers great content for you to feed from.

Open search bar on Instagram

1. And search for your niches keywords

1. Go through every profile and hashtag to find the most popular videos

Look at the engagement ration, compared to views.

If the engagement is ~5% or higher, it usually shows that either the video was not boosted or it’s simply an amazing idea.

1. Write the video links down on a google docs or any other platform.
2. When you get to around 30 videos, that when you can stop and start analyzing.

Watch each video multiple times and find what each video has similar and what they have different.

Note it down

1. Use what is similar between all the videos as THE INFORMATION PEOPLE ARE LOOKING FOR.

That is literally all the information you will ever need.

And you can repeat the same process with any Social Media.

---

Second part of research is…

Looking through websites such as:

• Quora
• Reddit
• YouTube

To find information that actually YOU find interesting.

“If it’s interesting to you, then it will be interesting for everyone else.” - George

• Marketing tip: Convincing anyone is easier when YOU are invested in the topic.

So dig in there and go HAM on finding what interests you in that niche.

---

And third easiest part of research:

TALK MORE TO YOUR CLIENTS OR POEPLE WHO ALREADY USE THE PRODUCT/SERVICE

Stay on research step until you feel you have enough information to talk every day about something new for an entire month straight.

Now let’s move to step 3.

Step 3: Leverages

Why did I use this screenshot from google?

Look at the explanation:

“Use something to MAXIMUM advantage,”

This means:

In your situation…

What can YOU add to your marketing to have the maximum amount of profit?

Do you use:

• All social media to get the MOST amount of eyes balls to your product or service?
• Newsletter to sell more to those who are already know, like and trust you?
• Softwares to help you work faster?
• Surroundings to help you stay motivated when working?

You can find more questions.

But the crucial question is:

Are YOU using EVERYTHING that you can use to progress and get the maximum return?

And

Are YOU using it to its full potential?

If not…

Let me help you out!

---

What I did with this car detailing company…

I found all leverages he had

And I realized the owner had the most basic stack of leverages:

• 1 social media - posted inconsistently and the page itself is not pleasing to the eye
• Website - Not finished and not pleasing to the eye

This is the basic stack EVERYONE starts from.

However, THERE IS MUCH MORE TO THIS.

So I showed him how we can:

• Use social media to its full potential by
  • Optimizing his bio, colours and profile picture
  • Improving his content using the research we have done and improving the consistency
  • Use other social medias to get the most amount of views and eye balls onto him
• Use his website to its full potential by
  • Funneling all the social media to his website
  • Improving the content on the website
  • Adding new areas of the website
• Use Email Marketing tools to its full potential by
  • JUST USE ONE
  • Funneling all the website and social media traffic into Newsletter
  • Writing exclusive emails about things the owner doesn’t want to give out for free

With these additions, we were sure that every platform to sell on…

HE WAS SELLING ON.

And guess what…

he grew his following, got more leads/earn money and EVEN GET RECOGNIZED IN THE PUBLIC.

Just think about the probability:

More exposure and interaction leads to higher chances of generating a lead and closing a sale.

Volume is everything!

So after you’ve completed the research,

Identify the leverages you employ and the ones you neglect.

Now everything you are not using…

START USING IT.

Stop playing the luck game and start playing the probability game.

Now to the next step.

Step 4: ACTION

Now to the most important part:

Action

What do I mean by that?

Everything from Step 1-3 will take the longest time.

• You have the offer
• You have the research
• You identified leverages and you know what to use

Now it’s time to send it.

No more waiting.

“If things aren’t breaking, then you’re not moving fast enough. People learn by making mistakes.” - Mark Zuckerberg

“The path to success is to take massive, determined action.” - Tony Robbins

“I have been impressed with the urgency of doing. Knowing is not enough. We must apply. Being willing is not enough. We must do. “- Leonardo da Vinci

These are my favourite quotes,

And the more I read, listen and talk to successful people, they all say one thing:

“To be successful, learn to turn your thought into action faster than anyone else.”

So from now on…

You have all the framework and actions I took to help the car detailing business get an extra $2520 in the Christmas holidays.

And I promise you that without me taking action

EVERY

SINGLE

DAY

I would have gotten none of those results.

Summary

So as you just read, it’s really not that hard to build a brand and get money without trying:

1. Create your offer using the lowest reviews of your competition or talking to clients
2. Do your in-depth research using the websites I provided and find information that you are interested in and go more in depth. If it’s interesting for YOU, then it will be for others.
3. Finds the things you are not using, such as other Social Media, platforms and softwares that will increase AND START USIGN THEM
4. Take action. You got everything planned out after step 3. Now all you gotta do is take MASSIVE action.

And I promise you that, if you finished reading everything and you FINALLY take action…

Then you WILL increase your leads, following and revenue in 1 - 3 months.

I left nothing behind,

On this whole page, I wrote out everything I've done.

And how I told you from the start you don’t need anymore books, courses and YouTube videos…

All you need is step 4:

ACTION

And trust me if I had the chance to go back in time and give this whole page to young George (3 years ago)…

I promise you… I could have probably build-up and get lots of clients for the 2 failed startups I started.

But how the quote goes:

“The best time to plant a tree is twenty years ago. The second best time is now.” - (don’t remember who it was by)

So now the only best thing I can do is keep on using this strategy to help others and give this strategy to others so they can help themselves.

I’m done with each step - George, what do I do now?

Now, you understand what I do with all my clients; you got 2 paths to choose from:

1. You can continue doing what you have been doing and get the same results you have been getting.

You are a business owner yourself, or a starter.

Remember how you started your business? Remember that first thought?

Remember the first step you took to get where you are right now?

That is called risk and action.

You need to take that first step even if it seems risky and KEEP ON TRYING new methods to build what you have dreamed of.

With no changes, you will be stuck in the same ol’ loop.

2. You can use the exact step process I’ve explained and recreate similar results, maybe even better. But don’t forget there are many nuances and problems that might occur that differ totally from mine.

Don’t forget - every business is different, and it honestly depends on your own circumstance.

Or…

I got one more path that you might want to take

3. You can work directly with me, where I will take care of your marketing strategy.

Where you will not have to lift a finger up. Which will, at the end, create an autonomous brand.

Plus, everything I do will be transparent. You will see exactly what I do every day. Which then will help you recreate it if needed.

But this option is only for those who:

• Are lost a little and want to have someone directing them in the right direction
• Already tried to create another offer and failed to do it well
• Are really looking to turn their business into a BRAND
• Want to MOVE fast and don’t want to waste time on failing

And again, the goal is to get you more ways, for your business to prosper, such as:

• Create more offers
• Make your clients recurring
• Improve the engagement rates

Anything that will increase the revenue your company brings in.

If you are looking into option 3, let me explain it to you:

Before we even start working together:

We will get into a call where I’ll look at what’s happening inside your business and take notes on everything.

On the same call, I will check if we are good for each other.

Maybe all you will need is a small push and that you have already all planned out.

If we are good for each other, then - I will create a strategy, personalized to YOUR business:

1. Offers:

I will show you how to create a UNIQUE offer that personalized for you

And you will get all my frameworks to build the irresistible offer so that any time in the future you are able to do that yourself.

2. Social Media:

I will show you how to optimize your social media to turn viewers into cold leads:

Profile picture, Pinned post

I will show you how to analyze Social Media to create content that gets the highest engagement.

No need to pay for ads or shoutouts, all ORGANICALLY.

And again, I will give you all of my frameworks and show you the entire process, so that you can recreate it in the future.

3. Websites:

I will show you what to improve on your website and explain why you should change it.

And I will help you rewrite it to ATTRACT, the perfect audience you are looking for.

4. Content:

I will write all the contents.

Emails, VSLs, Landing Pages, etc.

Using WORKING methods.

5. Funnels:

I will show you how to connect each part to create the perfect path for your clients.

From Cold Leads to HOT leads.

What is like working with me?

Quick communication - You can reach out to me through WhatsApp and expect me to answer almost immediately.

Transparency is my approach, and I demonstrate it by showing all the work right away.

Anything bothering you? Let me know.

Anything you don’t like? Let me know.

Anything you would want to change? LET ME KNOW.

We will work together for 12 to 24 weeks.

The goal is to build you an autonomous brand.

It means - build you a strategy that will keep on bringing you money, on EASE.

Even WITHOUT me.

If you are not satisfied, I don't expect you to pay.

That's my commitment and guarantee.

So if you are tired of:

• Having a STILL business, with no improvement and the same revenue over and over EVERY SINGLE YEAR
• Not getting closer to your dream life and dream business

And you want to commit and take that first step towards getting to that dream business and life, then book a call with me by clicking here.

Let’s start with the first step by getting into a call and seeing if are the right fit.

You can also contact me on:

Twitter

And

Instagram

It doesn’t have to be lonely on the path to success, and 80% of successful people had those who helped them to get to their success.

You will have access to me all the time, and you will have everything you need to correct your path and get to where you want to be.

Can’t wait to see you take your first step towards your dream life!

To schedule a call:

Click Here

Talk soon.

• George