Work

Foodie - Co-founder

George Babakhanov
George Babakhanov
Oct 1, 2022 · 1 min read

Co-founded Foodie, a unified points system connecting restaurants across Toronto and the Greater Toronto Area.

The Platform

Foodie created a single loyalty ecosystem where customers could earn and redeem points at any participating restaurant. We combined this with influencer marketing and a unique QR-based social sharing system.

Key Features

  • Unified points system across all participating restaurants
  • QR codes that auto-generate social media posts for customers
  • Post-for-points incentive system
  • Advertising platform for restaurant visibility
  • Influencer marketing integration

Traction

Before our first launch, we got over 56 restaurants in the GTA-fast food and food chains-to sign up, with our biggest partner being MrZagros Canada.

My Role

  • Product-market fit research and offer creation
  • Marketing research and customer surveys
  • Sales (outbound/inbound calls and in-person conversations)
  • Social media management, ads, and website development
  • Financial management and appointment scheduling
  • Customer service
George Babakhanov
Written by
George Babakhanov
George Babakhanov is an engineer working at the intersection of artificial intelligence, systems, and real-world infrastructure. He builds reliable AI-driven systems, from model training and automation pipelines to fault-tolerant software and hardware integration. His work focuses on making complex systems understandable, deployable, and useful.